Holiday Goddess Contributing Editor and New York stylist Lily Evans, admires Jade Jagger’s beach boutique in North Goa, India

Lily Evans hits the road

 Aswem beach, situated in North Goa, is a beautiful and peaceful destination. You can sit in the sun with the sea rolled out like a carpet in front and a thick wall of lanky palm trees behind you. The sea remains shallow for a long walk out, making it perfect for kids to play in or adults to lie in. Accommodation is easy, as the beach shack owners rent huts, rooms and “tree houses” above their businesses. They are very cheap, safe and fun.

Aswem is home to cult French restaurant La Plage. Handsome Indian men wearing black lungis float around to take your order in this outside dining space;  a perfect extension of the beach. “Simplicity is chic!” Serge, one of owners told me. And I agree. Seating is comfortable between palm trees, beautiful bougainvilleas and the cool crowd. It’s easy to enjoy the great menu, large wine selection and sea breeze. Rare tuna fillet with wasabi mash potatoes and the chocolate “thali” desert sampler are two favorite treats.

 Jade Jagger has also set up both a beach boutique and a bar on this shanty strip. The boutique is a modest hut, nicely camouflaged into its pretty surroundings. Inside a long table controls the middle of the room displaying Miss Jagger’s new jewellery line.

A Jade Jagger original

Expect lots of bright gold adorned with unusual colored gems; it brings to mind the treasure of some lost Egyptian goddess. The circling walls hold racks of Jade Jagger collection dresses, which you’ll want to buy and wear out of the shop and into the sun.

Next door is Miss Jagger’s bar, 1971. A cool, intimate space, that serves delicious fresh cocktails and plays great music (that can come as a breath of fresh air if you’ve spent days surrounded by Goa Trance). Order the strawberry daiquiris to kick start a fun night.

Read more from Lily Evans in The Holiday Goddess Handbag Guide(HarperCollins).  Lily  is a writer and stylist living in New York. She has worked for Vogue and Teen Vogue, on runway shows including Victoria’s Secret and as a writer for magazines including Vice. Originally from the south east coast of England, she now spends her time between New York, London and India.

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