Oh, to holiday like Bardot (Image Creative Commons)

Booking Brigitte Bardot’s Saint-Tropez

Saint-Tropez on the French Riviera is where Brigitte Bardot was discovered. Ever since then, she has been permanently linked with the South of France. Best time to book? Now! Story: Holiday Goddess Editors.

The spirit of the sexy 1950s and sunny 1960s is alive and well in Saint-Tropez, even today. It was where all the artists arrived from the French New Wave in cinema and it’s still the best place to find a (well-disguised) artist or actress. St-Trop, as it’s nicknamed, is busiest in October so book now, for the season. We’ve found hotels around the magic £100/AUD$150/US$150 mark on the Holiday Goddess list for you, but rooms are going fast.

The town is not only famous for BB. It is also named  for Saint Torpes. After he was martyred by the evil Roman emperor Nero, his body was placed in a rotten boat with a rooster and a dog. The body landed at Saint-Tropez.

In the 1920s Saint-Tropez attracted fashionista queens Coco Chanel and Elsa Schiaparelli. It was here that Chanel popularised the tan. (And Saint-Tropez is still home to one of the most famous fake-bakes in the world today, the award-winning St Tropez range).

Thirty years later, along came Brigitte Bardot…with And God Created Woman.

Even if you can’t stay at her hotel, the luxe and pricey Hotel Byblos (she opened it in 1967) you can make it for the stunning October regatta.

BB still lives here next to Les Canoubiers beach. St Tropez remains one of the most glamorous regions in France partly thanks to Mick Jagger’s marriage to Bianca here in 1971. Who knows you may even spot George Clooney, who has been known to vacation here.

If you do want to experience the Byblos, though, consider the Sisley spa. Then hit the beach.



About Holiday Goddess Editors

Holiday Goddess. Travel for Less.